Behaviour Thinking resources.
Tools, guides and examples for making behavioural bets visible, testable and changeable.
Start here
The Invisible Business Model Canvas
One page. Free to download. It helps reveal the behaviours a business model or strategy depends on. Best used on real work, with the people who own the plan.
Image placeholder: preview of the Invisible Business Model Canvas
Learn the basics
What is Behaviour Thinking?
The canonical long-form guide to the discipline.
Method · 5 min readThe behavioural bet
Name the action your work quietly depends on.
Guide · 3 min readVisible, Testable, Changeable
The three things the discipline does to behaviour.
Guide · 5 min readBehavioural Fit
The fourth test: can this survive real behaviour?
Method · 5 min readThe old route
Your real competitor, and it is undefeated at home.
Method · 5 min readExposure vs evidence
The judgement that finds the danger zone.
Use it before money commits
Your idea may work on paper
How plans pass every review and still fail at the behaviour.
QuestionWhat breaks if this behaviour does not happen?
The exposure question that usually stops the room.
MethodHigh exposure, weak evidence
The danger zone, and why organisations scale into it.
GuideHow to run a Behavioural Fit check
Judge one live behavioural bet before the money commits.
Carrying a live bet with real money on it? Book a Behavioural Fit Session
Use it when behaviour is not happening
What people do now instead
Respect the current route before you try to change it.
MethodFind the collision
Where the new behaviour meets what the system rewards.
MethodFuels and frictions
What pulls people back, and what would support action.
GuideSupport before persuasion
Change the conditions before you write another message.
Want the method as a working toolkit? Explore BehaviourKit
Build it into the team
Team review rituals
Make behavioural judgement part of the meetings that already exist.
GuideBehavioural capability
So the judgement stops depending on one person.
GuideDecision standards
What evidence should be required before money commits.
GuideWorking with a behavioural scientist
When depth and judgement matter most.
Building the judgement in-house? Talk about capability