Practical guides for work that depends on what people do.

Start here

• The Invisible Business Model Canvas

  The instrument the method runs on. Ten fields, nine verdicts, one page, with a short guide.

  Get the canvas

If you are deciding

About to launch, scale or invest.

• Test Before You Scale

  How to stop good-sounding ideas becoming expensive ones.

• What the Work Produces

  The artefacts, and the decisions they exist to improve.

• Measuring Behaviour Change

  Beyond dashboards that glow while nothing moves.

Found a live bet in your plan? Book a Session

If you are delivering

The work has shipped, and behaviour is where it is struggling.

• How Behaviour Breaks Down

  Behaviour breaks at a moment, never in general. Find the moment and you find the fix.

• From Insight to Behaviour

  The ladder between knowing and doing.

• The Thread Through the Project

  One discipline, seven stages, a different question at each.

Want the method as a working toolkit? Explore BehaviourKit

If you are building capability

You want the team making these judgements without outside help.

• Building Behavioural Capability

  What remains when the expert leaves.

• Choosing How to Work Together

  Seven engagement models, and how to buy the right one.

Ready for more than a guide? Talk about team capability