We get brought in when the behaviour is the risk.

Nine sectors, from ministries to startups to schools. Every project below turned on one thing: a behaviour someone was counting on, and had not tested. Find your situation, and see what changed.

9 sectors
250+ professionals trained
93% applying the tools within 30 days
21% → 70% a change team’s confidence with behaviour

“People aren’t adopting it.”

The work shipped. The behaviour didn’t follow.

Turned an AI rollout from patchy to self-sustaining.

Infosys Consulting · seven weeks, ten leads

Tools were live, training was done, usage stayed patchy. The answer was never more training: it was trust, ownership, and five behavioural levers the teams learned to read for themselves.

A diagnostic system the teams now run without outside help.

Moved a product strategy from features to moments.

MyHabeats · three behaviour sprints

Patients dropped the app at exactly three weeks, and the roadmap was filling with features. The behaviour lived off-screen, in kitchens. The team reported improved 90-day retention once they designed for the moments that mattered.

Retention up; the kitchen became the site of design.

“The moment isn’t landing.”

Everything points at one small moment, and nothing is designed for it.

Put behavioural design inside a thirty-second consultation.

Estonian Government · six ministries, one-day sprints

Vaccination uptake was treated as a policy problem. The decision was actually being made in a half-minute GP conversation, so we gave doctors words that worked without breaking the appointment’s flow.

A one-day sprint the ministries now run themselves.

Reframed what “contributing” meant.

ISeeChange · onboarding redesign

Climate observations spiked around dramatic weather, then stopped. The fix was one behavioural shift: from “capture something new” to “share what you already have.”

“The decision depends on people we haven’t tested.”

Leaders committing to work that only pays off if behaviour holds.

Made trust an executive lever for AI adoption.

Ten credit union CEOs · one working session

Built on the Trust Triangle (stakes, state, repair), so trust became a condition to design for rather than a hope to carry into the rollout.

Mapped where culture is made or lost as startups scale.

World Economic Forum & Accenture · ten high-growth startups

With Pano AI: the meetings where someone stayed quiet, the one-to-ones where leaders jumped to solutions, the hiring calls where empathy was praised but absent.

“Actions we could use straight away.” Pano AI

“We want the judgement to stay.”

Teams who need the capability in-house, not on a retainer.

Designed a school programme to replace two GCSEs, and the way to mark it.

Godolphin & Latymer

An innovation and leadership curriculum taught through live business cases, with a behavioural assessment built to survive a busy Monday lesson: fuzzy words turned into observable behaviours, evidence rules a teacher can hold in one hand.

Raised a change team’s confidence with behaviour from 21% to 70%.

PwC

A capability programme scoped with the programme lead and landed with live review sessions and roundtables.

Built behavioural thinking into a design team’s practice.

Accenture, The Dock · two years

A team learning to work with behaviour directly: in projects, in client conversations, in the messy middle where design decisions get made.

Made training survive the week after the workshop.

D&AD

A system trainers run themselves: balanced content design, behaviour cards for the group dynamics that derail sessions, a transfer loop that pushes attention beyond the room.

Turned the method into a university course.

Hyper Island · 13 cohorts

The six-week intensive, BehaviourKit as the core toolkit, and a facilitator playbook that kept the standard. Learners from Nike, IKEA and Netflix.

93% applying the tools within 30 days.

What people say

“Genuinely blew us away. Full of ‘why didn’t we think of that?’ moments.”

Katie Milioni, CEO, MyHabeats

“Finally, behavioural science we can actually use. Clear tools, a simple process, and no design background required.”

Daniel Kotsjuba, Designer of Public Services, Estonian Government

“Lauren’s command of behaviour is second to none.”

Nicholas Edell, AI Lead, Infosys Consulting

“Some of the best training we’ve had as a team.”

Cliodhna Maxwell, Accenture

“It cut through the hesitation and gave us actions we could use straight away.”

Arvind Satyam, CCO, Pano AI

“The whole team is now putting the user first. Something we’ve struggled with.”

Vanja Videau, Coop Sweden

“Transformative doesn’t even cover it.”

Usman Zahid, COO, White Rice

Recognised your situation?

Adopting, deciding or launching? The bet gets judged in a Session. Book a Behavioural Fit Session

Delivering, and the moment won’t land? Explore BehaviourKit

Want the judgement to stay in your team? Talk about team capability