Why does Alterkind focus on adoption?

The first use is rarely the real test. In those early days, curiosity carries people. The sign-ups look strong. The dashboards glow.

But then comes the middle stretch... the part no one talks about. Week four. Week eight. The numbers thin. Old routines creep back in.

That’s where the story is decided. Not in the big launch, but in the quiet weeks that follow.

We focus there: on the fragile middle. Where behaviours start to build and stay. On finding the missing reasons to return and weaving in rhythms that feel natural, not forced. It’s about turning one good use into many, until the product isn’t just tried it’s part of someone’s week, woven into the fabric of how they live and work.

Alterkind is a behavioural strategy practice.
We work at the point where product, change, and human psychology meet. Together with our clients, we’ve helped SaaS teams lift return rates, guided roll-outs that held beyond the pilot, and turned fragile adoption into steady habits.

Why go with us?

Because we don’t just tell you what’s wrong, we help you fix it.
We cut through debate, land clear decisions, and leave you with patterns that work. What we design lasts beyond our involvement because it’s simple, human, and built into the way your teams already work.