The plan looks good where people are not yet involved. It breaks where someone has to act.
Alterkind helps organisations use Behaviour Thinking® to find the behaviours their plans depend on, explore whether those behaviours are realistic, and improve the conditions before behaviour becomes the reason the work fails.
When an assumed behaviour fails, the cost arrives under other names: wasted budget, a stalled rollout, a support team doing the model's job by hand, work that people quietly route around. Nobody writes “the managers kept using their spreadsheets” in a post-mortem, but that is usually what happened.
What human behaviour are you quietly betting on?
About to launch, scale or invest?
Find the behaviours the plan is betting on while it can still change cheaply. Ninety minutes, fixed fee, judgement in writing.
Work is live, and people aren't doing the thing?
Drop-off, patchy adoption, the old way creeping back. BehaviourKit gives you the method: name the behaviour, find what is shaping it, show the team what needs to change.
How we work
Behavioural Fit.
Can this work survive real behaviour? Judged before the money commits, in a Session or a full Review.
Behavioural Design.
How do you shape the moment so people can act? Carried by BehaviourKit, inside live delivery work.
Behavioural Infrastructure.
What needs to exist so the behaviour holds over time? Built with teams after a Review or a Kit deployment: training, rituals, decision standards.
Used on live work with PwC, Accenture, Infosys, the World Economic Forum and the Estonian Government. Taught at Hyper Island, Politecnico di Milano and Manchester Metropolitan University.
A post-surgery health app kept losing patients at exactly three weeks. The team assumed a feature problem and kept building. The behaviour turned out to live in kitchens, well away from any screen. The roadmap changed.
The Invisible Business Model Canvas
The visible business model shows the plan. The invisible one shows where the plan is betting on behaviour. Download the canvas and run it on your own work. When the answers point at a live budget, the Session is where the bet gets judged.
Free. No spam. One email with your download link.