Behaviour is the only part of a plan nobody checks.
The numbers get modelled. The tech gets tested. The legal case gets lawyered. Then someone writes adoption in the business case and everyone nods.
A post-surgery health app kept losing patients at exactly three weeks.
The team diagnosed a feature problem. The roadmap filled up.
The behaviour was living in kitchens. Well away from any screen.
They had built a model that bet on screen time, at the exact moments people were furthest from screens. Nobody in the room had said that out loud, because nobody in the room was looking for it.
Feature development paused. The strategy changed.
Alterkind checks it. Then teaches you to.
"We're about to commit, and I'm not sure."
The plan depends on people doing something they don't currently do. Find out if that's realistic before the money goes.
"We keep getting caught by this."
Different team, same failure, third time this year. Build the judgement into your own people.
Your business case has a page about technology, a page about cost, and a sentence about people.
That sentence is where the money goes.