Good plans still fail for human reasons.
Alterkind helps organisations examine the behaviour their work depends on.
The part where a customer must switch, a manager must change how they decide, or a team must keep using the new process once the launch is over.
Organisations already test the visible parts of a plan.
The numbers. The technology. The delivery model, service, even the legal case.
Behaviour is often left inside a word such as adoption, engagement or culture change.
The word sounds reassuringly solid. The behaviour beneath it may be anything but.
Who needs to do what?
What do they do now?
Why does the current route still make sense?
What would have to change?
These questions tend to arrive late, after the new system has met the old spreadsheet or the carefully designed service has acquired an unofficial route around it.
Alterkind exists to ask them earlier.
What is your plan assuming people will do?
Before launch, scale or investment
Is the behaviour the plan requires realistic?
Behavioural Fit finds the assumptions, tests them and shows where the risk sits while the work can still change cheaply.
The work is live, but people are working around it
Why does the current behaviour hang around?
BehaviourKit helps teams understand what is shaping it and what needs to change around it.
Get a practical way to work with behaviour across projects.
Build capabilityHow we work
Behavioural Fit.
Can this work survive real behaviour? Judged before the money commits, in a Session or a full Review.
Behavioural Design.
How do you shape the moment so people can act? Carried by BehaviourKit, inside live delivery work.
A post-surgery health app kept losing patients at exactly three weeks. The team assumed a feature problem and kept building. The behaviour turned out to live in kitchens, well away from any screen. The roadmap changed.
The Invisible Business Model Canvas
The visible business model shows the plan. The invisible one shows where the plan is betting on behaviour. Download the canvas and run it on your own work. When the answers point at a live budget, the Session is where the bet gets judged.