The canvas, the guides, the toolkit and the conversations, in the order most people use them. Start with the thing you can run on your own plan this afternoon.
Start here · Free
The visible model shows the plan. The invisible one shows where the plan is betting on behaviour. One A3 page, six moves, ending in a decision: proceed, test, redesign or stop. Run it alone in an hour, or with the team in ninety minutes.
Free
The Playbooks. Short guides, each taking one common failure and showing you how to catch it on a live project. Start with Test Before You Scale or How Behaviour Breaks Down.
Free
People of BeSci. Our conversation series with people applying behaviour thinking inside real roles: what the work actually looks like from inside a product team, a ministry, a classroom.
Free
Why O Why. A running investigation into the behavioural quirks behind odd decisions, strange reactions and baffling group dynamics.
Free to start · paid tiers for practitioners and teams
BehaviourKit. The method as a working toolkit your team runs inside live projects, so the judgement happens every week rather than once a year. The canvas and playbooks teach the thinking; the Kit is where it goes to work.
This month
Every light on the dashboard can glow green while nothing moves on the ground. This guide shows the layer most teams skip, and why it moves first.
Have a project in mind?
