The process for the behaviour part of your project.
Four phases. You run them with your own team. We give you everything you say and do.
Try a phase, freeYour plan needs people to do something they don't do now.
Here's your plug and play process. That is workshop ready.
The four phases
Reframe
Is this the right problem, and is it a behaviour problem at all?
You start with a symptom. You leave with one behaviour, named, that the plan actually depends on.
Diagnose
What is holding that behaviour in place?
You leave with what's stopping it, ranked, and the evidence for each.
Change
What are we going to do about it, and why do we think it will work?
You leave with the route from where people are now to what the plan needs.
Implement
What happens once it's live?
You leave with the Behaviour Change Account: what to watch, what it means when it moves, what you do about it, and who owns that.
You cannot start in the middle.
Most teams want to start at Change. It's the phase that feels like progress.
Skip Reframe and Change will give you a very confident plan for the wrong behaviour.
The sprint won't stop you. It will tell you.
What you need
The plan you've already built.
Six people.
A day per phase, or two half-days. Reframe and Implement are shorter.
No behavioural science.
Two hundred and fifty people have been taught this method. None of them had a behavioural science background. Ninety-three per cent were using it within a month.
What a phase looks like
Every activity has a purpose, a length, and an example of what a good answer looks like.
You are never at the front of the room wondering what comes next.
When the room gets stuck
It will, usually after lunch, at the point where the plan starts to look wrong and nobody wants to be first to say so. There's a page for that.
When the group lists stakeholders instead of naming one actor
"Who, specifically, is standing in the room at the moment this fails?"
When someone says the behaviour is engagement
"Show me a person doing that. Where are they standing?"
When the room agrees too fast
"What would have to be true for this to be wrong?"
Ninety-three of them. Somebody has been in that room and written down what to say.
Try an hour of it
The hour where the room works out that the plan depends on a behaviour nobody has watched happen.
The timing, the script, and the three ways it comes off the rails. An hour, your team, a plan you already have. Free.
Download the hour
What arrives
The invitation
What you send before the session. Participants arrive knowing what they're walking into.
The pre-read
What participants get beforehand. No explaining the method on the day.
The runbook
Timings and the words. Every activity scripted. You know what to say when and for how long.
The boards
Everything for the wall. Print and set up. Nothing to design.
The worked example
A complete run-through on a real project, so you can see what good looks like before you go in.
The debrief
What to do with the output. The session isn't the end of the work.
Price
If it doesn't suit your team, tell us within 20 days and we'll refund it.
Get the sprint