Ship → Crickets?

You did the research.
You launched the feature.
It looked good on paper.

Then usage dropped.
The insight got ignored.
No one came back.

The Behaviour X Product track shows you why, and how to fix it.

A 3-part masterclass series

⏺ Turn research into decisions
⏺ Fix adoption when features flop
⏺ Build habits that keep users coming back

How it works

Pick the session that you need.
Or stack all three for a full behaviour-first system.... and save 20%

Stop losing insights in handovers.
Turn research into decisions, fast.

Next live: Wed 4 June, 12-4pm BST
Online, join from anywhere
£290, Early bird: £225

You launched. No one used it.
Fix the behaviour, not the feature.

Next live: Wed 11 June, 12-4pm BST
Online, join from anywhere
£290, Early bird: £225

Build loops that turn first-time users
into longer-term ones.

Next live: Wed 18 June, 12-4pm BST
Online, join from anywhere
£290, Early bird: £225

The masterclass track for product people

Who it's for

• Product Managers shipping features that don’t stick

• Designers stuck at first-use

• Researchers who want their work to land

• Growth teams trying to move the right numbers

Built for teams who already ship and want to ship smarter.

What you walk away with

✔️ 4 hours, live on Google Meets
✔️ Led by behavioural design pros
✔️ Real frameworks
✔️ You work on your product, not some made-up case
✔️ Leave with real work done not just notes

Pricing

£225 per masterclass
£540 for the full track (save 20%)

Priced per seat.
Early bird pricing ends 3 weeks before start date.
Contact us for team pricing.
Includes templates, slides, replays, and usage rights

Behaviour-first thinking pay off

+6.9%

ROI for organisations

Achieved when behavioural strategies are embedded into business operations.

Source: McKinsey

Fewer wasted cycles

Targeted interventions = fewer failed launches

Source: Bain

93%

use the tools within 30 days

Meet your instructors

Seasoned pros who’ve turned behaviour into products across teams, orgs, and industries.

Lauren Kelly

Director of Behavioural Strategy

Has taught Behaviour Thinking® to Meta, Accenture, PwC and more.

Vicky Onsea

Behavioural Product Designer

Brought Behaviour Thinking into product development at BT Group.

Talk to the trainers

Not sure which session fits your team best? Want to bring the series in-house?

Speak directly with Lauren or Vicky, they’ll steer you right.

Lauren Kelly
Director of Behavioural Strategy
Email: lauren@alterkind.com