Welcome to the Licensing & Use page for Alterkind Ltd.
This page outlines how our materials can and cannot be used, what’s available for licensing, and how we protect our intellectual property.

Intellectual Property Ownership

All intellectual property developed under Alterkind Ltd is owned and protected by Alterkind Ltd and/or its founder, Lauren Kelly.

This includes (but is not limited to):

• The HAIP Kit (Human-AI Performance Kit)

• The HAPS System (Human-AI Performance System)

• All BehaviourKit decks, tools, templates, prompts, and rituals

• The BehaviourStudio course content, playbooks, and systems

• All methods, frameworks, visuals, diagrams, and original language

• The AI Workroom brand, toolkit structure, and programme materials

Unless explicitly stated, these materials are authored by Lauren Kelly and are the exclusive intellectual property of Alterkind Ltd.

Use of Alterkind Materials (Standard Terms)

By accessing, purchasing, or downloading any Alterkind product or resource, you agree to the following terms:

You may:

• Use purchased toolkits and templates for your own professional work.

• Share printed or digital versions internally within your own organisation or team.

• Facilitate sessions using our tools as part of your work (with credit to Alterkind).

You may not:

• Copy, modify, or adapt Alterkind materials to create new commercial products.

• Rebrand or white-label our work without prior written permission.

• Resell, distribute, or publish Alterkind IP in any public or commercial format.

• Use Alterkind content in courses, books, platforms, or training programmes not licensed or approved by us.

For educational institutions, training bodies, or agencies wishing to use our content at scale or in client-facing work, please see Licensing below.

Licensing Opportunities

We offer licensing agreements for organisations and partners who wish to:

• Use Alterkind tools at scale across teams, departments, or clients

• Include our materials in internal learning or onboarding programmes

• Adapt our frameworks or language for branded internal use

• Co-deliver workshops or programmes based on Alterkind systems

Licensing options are available for:

• Enterprise Teams (internal transformation and capability programmes)

• Consultancies and Agencies (client delivery or in-house training)

• Learning Providers and Educators (courses, workshops, cohorts)

All licensing is handled via written agreement and includes defined terms, usage rights, and support where needed.

To explore licensing options, email: hello@alterkind.com

Protecting Our IP

We take the protection of our intellectual property seriously.

We monitor the use of our frameworks, visuals, and product language across platforms and marketplaces. We will take appropriate legal action in cases of unauthorised use, resale, or adaptation of our work.

Alterkind Ltd partners with legal counsel to ensure our IP is protected globally and enforces copyright and usage rights where infringements occur.

If you believe Alterkind IP has been used without permission or misattributed, contact us directly at hello@alterkind.com.

For Clients and Collaborators

If you’ve worked with Alterkind or contributed to past projects and would like to reference or use any Alterkind IP, please reach out so we can discuss the appropriate attribution or licensing terms.

We’re happy to acknowledge collaborators where appropriate — but use of Alterkind frameworks or brand materials must be approved in advance.

® Registered Trademarks

Alterkind Ltd holds the registered trademark for Behaviour Thinking®.

This trademark covers the methodology, framework, language, and system developed by Alterkind for understanding and influencing human behaviour strategically across industries.

The use of the Behaviour Thinking® name, brand, or visual identity is legally protected. You may not use this term in product names, courses, services, branding, or publications without express written permission from Alterkind Ltd.

Any unauthorised use of Behaviour Thinking® may constitute trademark infringement and will be subject to enforcement.

For trademark-related questions or licensing, contact: hello@alterkind.com

Contact

For all licensing, permissions, or partnership enquiries, email:
hello@alterkind.com