Remove behaviour friction, watch your plans take off

When teams stall, users resist, or change doesn’t land, it’s not your ambition that’s broken.
It’s the behaviour beneath it.
We help you shift it.

You made the vision clear.
You launched the product.
You ran the training.

And still, something’s not landing.
Momentum drifts.
The new ways don’t stick.
You can feel the resistance, but can’t always see it.

We help you find it. Fix it. And keep it from creeping back.

What is the BehaviourTeam?

We’re the team you call when the behaviour bit keeps breaking the plan.
Not to “inspire” your team or overhaul your product.
But to help you move.
It could be one specialist or a full squad, whatever the work needs.

We are:

• Behaviour detectives who read a backlog, a Slack thread, and a journey map, then trace them all to the same friction point.

• Designers of behaviour, we're talking rituals, copy tweaks, workflow shifts, and of behavioural systems that make success feel like the default route.

• Shapers who work inside real constraints: tech stacks, deadlines, team politics.

We aren’t:

– Culture consultants who deliver a deck and disappear.
– Mindset workshops with no link to delivery.
– Another layer of noise in your already full workload.

Our job is simple: help your people say
“Why didn’t we always do it like this?”
Then step back while you take the spotlight.

Friction Finder™
(2 weeks)

We observe. Interview. Shadow. Scan.
Then name the 2–3 subtle behavioural patterns silently stalling your product, team, or culture.

Behaviour Sprint (30 days)

We introduce behaviour-first strategies, rituals, and tools that shift action without breaking what’s already working.

Behaviour Wiring Partnership
(3–6 months)

We embed new behaviours into the fabric of your operations, from onboarding flows to product copy, decision processes to meeting habits. Where behaviour is, we are.

And if it makes sense, we train your team to carry the shift forward without us.

How we work

Why now?

• Every week your new behaviour doesn’t land is another week old habits win.

• Customers and teams rarely say “I’m stuck”, they just drift.

• Behaviour that doesn’t shift quietly eats time, budget, and energy.

Book a 20‑minute cost audit

We’ll calculate what stalled behaviour costs you this quarter, in churn, burn, or morale.
If it’s not painful, we'll say so. No hard sells.

Lauren Kelly
Director of Behavioural Strategy
Email: lauren@alterkind.com