Ship the signal

Why this masterclass?

Most insight sounds like opinion.
So it gets treated like opinion.

But hidden in that insight is behaviour,
what’s driving people, what’s blocking them.

This masterclass helps you find it.
And use it.

You’ll learn how to:

• Pull behavioural drivers out of user insights

• Reframe “interesting” quotes into product-shaping signals

• Write briefs that land in the sprint (not the void)

Because when you make frame the behavioural because, the rest gets clear:
What to build. Why it matters. Where to start.

Who it's for

• UX & Product Researchers tired of “cool insight” going nowhere

• Designers who want to turn evidence into features

• Product Managers connecting customer behaviour to business outcomes

• Anyone sitting on insight that should be influencing what happens next

Going solo? Great. Coming as a team? Even better.

What you walk away with

✅ A behavioural lens that gets buy-in
✅ A brief format your team can run with
✅ A repeatable method

You’ll leave with:

• A completed Behaviour Brief Canvas

• Plug-and-play reframing templates

• A process that fits into the way product teams work

• Work done on your real challenge, not some fake case

Training that works like a product sprint

You’ll learn the method by applying it, live, to your own challenge or case study.

✅ Live and online
✅ Taught by real practitioners (not ‘facilitators’)
✅ Mix of frameworks, exercises, group critiques
✅ You work on your own product or challenge
✅ Everything you create is ready to use

Masterclass modules

Why research gets lost

• The “Research Black Hole”

• Where handovers fall apart

• Why behaviour reframing changes the game

Insight → behaviour

• Find behaviour in the insights you already have

• Use our outcome formula: "If we reduce [X], we increase [Y] = [Z product result]"

• Case study: Exposing behaviours within product insights at BT Group

Behaviour → brief

• Build a Behaviour Brief from what you already know

• Match it to backlog-ready experiments

• Case study: Prioritisation and product framing with behaviour at BT Group

Share + reflect

• Share your brief

• Get feedback, iterate

• Commit to applying it next sprint

Next date:

Wed 4 June, 12-4pm BST
£290, Early bird: £225

Can't make the date?
Add your email and we'll tell you when the next day is announced.

Meet your instructors

Seasoned pros who’ve turned behaviour into products across teams, orgs, and industries.

Lauren Kelly

Director of Behavioural Strategy

Has taught Behaviour Thinking to Meta, Accenture, PwC and more.

Vicky Onsea

Behavioural Product Designer

Brought Behaviour Thinking into product development at BT Group.

Want the full picture?

This session is part of our Behaviour x Product Masterclass Series, built for people working in product who want research insights, adoption, and retention to actually work.

You’re in the right place to start.
But if you want the whole loop:
Insight → action → engagement
We’ve got you covered.

Book the full series and save 20%

Talk to the trainers

Not sure which session fits your team best?
Want to bring the series in-house?

Speak directly with Lauren or Vicky, they’ll steer you right.

Lauren Kelly
Director of Behavioural Strategy
Email: lauren@alterkind.com