Make it land

Why this masterclass?

Most features fail quietly.
Not because they’re bad, but because behaviour wasn’t built in.

In this masterclass, you’ll:

• Pinpoint exactly where adoption drops off

• Reverse-engineer what went wrong

• Design fixes that change what users do, not just what they see

You need behaviours to go right.
This gets you there.

Who it's for

• Product Managers stuck in post-launch purgatory

• Designers working on onboarding, activation, or rollouts

• Growth teams chasing adoption metrics with no real insight

• Anyone thinking, “We shipped it. Why didn’t it land?”

Join as an individual, or bring your team.

What you walk away with

✅ A behaviour-first mini adoption playbook
✅ A 1-page Fix Plan you can ship next sprint
✅ Tools, clarity, and confidence in what to change

You’ll leave with:

• A completed Adoption Friction Map

• A ready-to-use Behaviour Fix Plan

• Repeatable tools, real examples, and a clear next move

Training that works like a product sprint

You’ll learn the method by applying it, live, to your own challenge or case study.

✅ Live and online
✅ Taught by real practitioners (not ‘facilitators’)
✅ Mix of frameworks, exercises, group critiques
✅ You work on your own product or challenge
✅ Everything you create is ready to use

Masterclass modules

Where adoption breaks

• Real examples of great features that flopped

• Intro to the 4E Model
  (Expect → Encounter → Experience → Exit)

• Where adoption friction hides, and how to spot it

Reverse engineer the flop

• Map friction across the 4E journey

• Spot blockers, broken cues, and missed triggers

Build the fix

• Match friction to high-impact interventions

• Draft your Behaviour Fix Plan, make it ready to ship

Share + ship

• Share your plan

• Get feedback

• Walk out ready to roll

Next date:

Wed 11th June. 12-4PM BST
£290, Early bird: £225

Can't make the date?
Add your email and we'll tell you when the next day is announced.

Meet your instructors

Seasoned pros who’ve turned behaviour into products across teams, orgs, and industries.

Lauren Kelly

Director of Behavioural Strategy

Has taught Behaviour Thinking to Meta, Accenture, PwC and more.

Vicky Onsea

Behavioural Product Designer

Brought Behaviour Thinking into product development at BT Group.

Want the full picture?

This session is part of our Behaviour x Product Masterclass Series, built for people working in product who want research insights, adoption, and retention to actually work.

You’re in the right place to start.
But if you want the whole loop:
Insight → action → engagement
We’ve got you covered.

Book the full series and save 20%

Talk to the trainers

Not sure which session fits your team best?
Want to bring the series in-house?

Speak directly with Lauren or Vicky, they’ll steer you right.

Lauren Kelly
Director of Behavioural Strategy
Email: lauren@alterkind.com