HOW WE WORK
We fix the behaviour
side of things
We’re here to fix the stuff that’s holding people back. Stalled AI adoption, misaligned teams, customer journeys that veer off track.
And we do it all by solving the biggest blocker of all: behaviour.


















We started and use Behaviour Thinking®


Every decision relies on people. And where there are people, behaviour can drive success... or block it.
Behaviour Thinking® puts behaviour first. It shows you what’s really causing problems and how to fix them. When you think behaviour first, you stop guessing, avoid mistakes, and make change that lasts.
If people are involved, behaviour is the key.
How you can use Behaviour Thinking®.
When behaviour blocks progress, fast solutions are key. Our kits spot, understand, and fix issues quickly.
Ready to start? Here’s how:
Choose a Toolkit: Pick a ready-to-use toolkit like BxAI, built to boost AI adoption.
Customise: License it for your team, use it with clients, or co-create a tailored version.
Act Fast: Get clear, actionable tools to solve problems quickly.
Get the tools


If your team repeats the same challenges, let’s break the cycle. We equip them to diagnose, design, and act.
Want to transform your team?
Join a Programme: Sign up for a workshop, bootcamp, or tailored training.
Learn Skills: Gain practical behavioural design skills you can use right away.
Build Confidence: Solve problems faster and smarter with newfound expertise.
Learn to fix behaviour


High stakes call for a strong partner. For complex challenges, like AI adoption, products that must get behaviour right the first time, and culture change, we work side by side.
Here’s our collaborative approach:
Decode: Start with Behavioural Problem Framing to uncover what’s holding you back.
Solve: Run a Behaviour Sprint to spark new ideas and solutions based on behaviour.
Change Accelerator: Work with us end-to-end to design and deliver lasting change.
We fix behaviour, together



The Behaviour Company.
Make behaviour behave.
Contact: hello@alterkind.com
© 2025 Alterkind Ltd. All rights reserved.
Behaviour Thinking® is a registered trademark of Alterkind Ltd.
All toolkits, methods, and materials are the intellectual property of Alterkind Ltd.
For licensing or permissions, visit Licensing & Use or contact hello@alterkind.com.

