HYPER ISLAND

• Curriculum Design

• Learning Experience Design

• Behavioural Design Training

• IP Licensing of BehaviourKit Tools and Guides

Hyper Island is known for its immersive, hands-on approach to learning. When they wanted to create an industry-leading Behavioural Design course, they came to us. The goal was bold: deliver a programme that equips participants to not only understand behavioural design but apply it immediately and effectively.

Overview

Hyper Island recognised that behavioural design was becoming a must-have skill for creative professionals and change-makers. To stay ahead of the curve, they needed to create a course that was:

• Comprehensive:
  Covering everything from foundational principles to advanced applications of behavioural design.

• Scalable:
  Providing students with tools and resources they could use during and after the course.

• Real-world relevant:
  Focusing on hands-on experiences that felt practical and actionable.

With a diverse audience of designers, researchers and change managers from brands like Adidas, Ikea, Netflix, and Meta already signed up, the timeline was tight, they needed a partner to deliver at the highest standard, quickly.

The problem

We combined our behavioural expertise with Hyper Island’s immersive style to create a course that was as practical as it was transformative.

1. Curriculum design

• Developed a six-week intensive programme covering the entire behavioural design process, from diagnosing behaviours to testing interventions.

• Included modules on essential frameworks like COM-B, Behaviour Change Wheel, and Randomised Controlled Trials (RCTs).

2. Licensing BehaviourKit

• Provided licensed access to BehaviourKit tools, now hosted on Behaviour Strategist.

• Licensed the First Steps into Behavioural Design Guide to be used in the Hyper knowledge kit to ensure students had practical resources at their fingertips.

3. Hands-on learning

• Designed the course around a live brief: reducing adolescent screen time, with real research sessions involving teenagers.

• Fostered collaboration through international cohort-based learning, encouraging diverse perspectives.

4. Teaching and coaching

• Delivered live teaching sessions on behavioural design tools and principles.

• Provided 1:1 coaching to help students apply what they learned to real-world challenges.

5. Practical resources

• Equipped students with tools like Behavioural Mapping Canvases and Action Sorters to simplify applying behavioural insights.

• Integrated intention planning exercises to help participants map out how they’d implement their learning in their roles.

Our approach

Here’s a closer look at one standout project:

Spotlight: Student project

Over two years, nearly 250 professionals completed the course.
Here’s what we achieved:

• Practical skills:
  Students gained actionable tools they could apply immediately in their roles.

• Global reach:
  Participants from leading brands like Nike, Monzo, and Meta joined, creating a network of behavioural design advocates.

• Scalable success:
  Licensed tools ensured consistent quality across all cohorts.

"Lauren at Alterkind can frame technical and theoretical jargon and make it accessible and applicable in practice - a trusted co-pilot that I would not hesitate to recommend."

Rebecca Taylor. Programme Leader & Academic Lead, Hyper Island

Outcome

Have a behaviour to fix?

Reach out to hello@alterkind.com

Get in touch

More work

Drop use a hello

Ready to fix the behaviours that matter the most?