AI isn’t a rollout.
It’s a behaviour shift.
New tech won’t change old habits. We will.


Why do AI projects stall?
No Trust? People don’t believe it helps. They stick to what they know.
No Adoption? It feels clunky or irrelevant, so they ignore it.
No Adaptability? AI doesn’t evolve with the business, so it becomes shelfware.
Training isn’t enough. Behaviour is the barrier.
That’s where we come in.
We don’t build AI.
We make sure it gets used.
We’re experts in behavioural science, change strategy, and design.
We partner with your teams to shift the habits, beliefs, and systems that stall adoption.
Because AI only works when people do.


















Don’t let old habits waste new tech.
Partner with us to shift behaviour, so your AI becomes an indispensable part of everyday work.


The Behaviour Company.
Make behaviour behave.
Contact: hello@alterkind.com
© 2025 Alterkind Ltd. All rights reserved.
Behaviour Thinking® is a registered trademark of Alterkind Ltd.
All toolkits, methods, and materials are the intellectual property of Alterkind Ltd.
For licensing or permissions, visit Licensing & Use or contact hello@alterkind.com.

