Behaviour Thinking® makes behaviour your strategic advantage.

It’s a mindset, a toolkit, and a process that shifts how you approach challenges.

It’s a new way of working.

Instead of guessing or reacting, you use behaviour as a lens to uncover opportunities, solve the right problems, and create meaningful change.

Every method has a purpose.

Every tool is built for action.

This is how we use behaviour to drive innovation, strategy, and lasting impact.

1.
Decode Behaviour

Find what’s stuck.
Before you can fix behaviour, you need to understand it. We find what’s holding you back. Then we map out where, and why, it’s going wrong.

How we help:

• Behavioural Diagnosis: Pinpoint the behaviours causing friction.

• Behavioural Mapping: See how people act at each step.

• Behavioural Problem Framing: Uncover hidden behaviour issues.

• Scenario Planning: Prepare for how people might act next.

• Behavioural Forecasting: Forecast what people will do next.

• Behavioural Audits: Review products, services, or strategies to identify gaps.

• Behavioural Research & Insights: Learn why people act through interviews and data.

• Behavioural Personas & Segmentation: Build audience profiles based on real behaviour.

2.
Solve Behaviour

Design solutions that drive action.
Once you know what’s stuck, we create practical, people-first solutions to fix it. From reducing friction to inspiring action, we make behaviour change feel natural.

How we help:

• Behavioural Service Design: Build products and services that feel natural.

• Choice Architecture: Design options so the best one is simple.

• Nudge Design: Gently guide decisions with small changes.

• Habit Formation: Help people make actions stick.

• Behavioural Sprints: Quickly test and refine ideas to find what works.

• Behavioural-AI Design: Create AI that people trust, and use.

• UX Design for Behaviour: Make interfaces guide the right actions.

• Behavioural Playbooks: Create clear steps for your team to follow.

3.
Sustain Behaviour

Make change stick.
Quick fixes don’t last. We help you embed behaviour change, measure progress, and keep improving over time.

How we help:

• Behavioural Roadmaps: Step-by-step plans for lasting change.

• Implementation Support: Assist in putting plans into action.

• Behavioural KPIs and ROI: Measure the actions that matter most.

• Longitudinal Behaviour Tracking: Watch changes over time to keep them steady.

• Behavioural Impact Reports: Check what changes are making a difference.

• Sustained Behavioural Change: Create systems that make change stick.