Behaviour
isn't fluffy

It’s the rawest, roughest edge of your product, service, or strategy.
The part where everything breaks… or sticks.
We make sure you get it right.

Most businesses ignore behaviour.

They don't mean to.
They obsess over features. Over processes.
Over beautiful decks and perfect plans.

But none of it matters if people don’t act.

  • If customers don’t click.

  • If teams don’t adopt.

  • If users ghost the product.

  • If leaders keep “trying” change that never lands.


This means behaviour is a massive opportunity.

Behavioural strategy for when things really need to work.

I’m Lauren Kelly, I help teams fix the behavioural blind spots killing their product, strategy, or change. And rebuild them so people actually do the thing.

I don’t “nudge.”
I don’t run feel-good workshops.
And I don’t believe behaviour is a last-minute layer you slap on top.

Behaviour is the material.
It is the product. The strategy. The culture.
If it doesn’t change what people do, it doesn’t work.

I work where behaviour decides the outcome

Here's how I can help you:

Tools you keep

Every engagement comes with relevant tools and templates from BehaviourKit and the Human‑AI Performance toolkit (when AI is in play).
At Alterkind, we use our decades' worth of our IP on your project with no extra fees, no licence traps.

"The team are now putting the user first, something we’ve found difficult to instil across all teams."

Vanja Lagercrantz, Head of User Experience & Design, Coop Sweden

"Behaviour change is a core part of what we do. Now we have a clear way to do it well."

Daniel Kotsjuba, Designer of Public Services. Estonian Government

© 2025, Alterkind Ltd. All rights reserved.

Contact Alterkind

Available for:

Project‑based Behaviour Sprint: fixed‑scope, 4 or 30 days, one habit locked in.

Behaviour Partnership: Part‑time leadership, 1–3 days a week.

Keynotes & in‑house talks: Behaviour, AI adoption, culture (45–90 min)

Capability up-skilling: BehaviourKit, Miro templates, and self‑paced Campus courses.