AI didn’t fail.
The behaviour did.

You’ve got the tools. The licenses. The training.
But teams are still hesitating. Usage is patchy.
Grumbles are emerging.

We build the behavioural system that turns rollout into real change.
Not just tool use.
Behaviour that holds.

The tech is ready.
But your team isn’t.

Here’s what we see every week:

  • AI tools rolled out. Hardly touched.

  • Training done. Nothing stuck.

  • Teams know the tools. Go back to old habits.

  • Leaders pushing. Teams resisting... quietly

  • Everyone’s guessing why it’s not landing

This isn’t a training gap.
It’s a behaviour gap.
We fix that.

How we work

We sit with your teams.
Spot what’s holding them back.
Then shift the habits that turn AI from “extra” to essential.

And we make it work at every level:

+ Leaders set the tone
+ Managers shape the rhythm
+ Teams build the habit

“We’ve rolled out AI. But no one’s really using it. And we're not sure why!”

Start with:

Before you fix adoption, you need to see what’s shaping it.
In one focused day, we surface the hidden habits, silent resistance, and team patterns that are blocking progress.

“We’ve started using AI... but it’s not clicking, and it’s not spreading.”

Run a:

You’re not at square one, but you’re not moving either.
The AI Behaviour Sprint gets your team unstuck and into motion.
In just 4 days, we work side-by-side with your team to overcome the blockers, reset their behaviours, and rebuild their daily flow around AI.

"We need AI adoption to scale and stick."

Scale with:


We embed behavioural systems across functions: rituals, routines, role clarity, and reinforcement that make AI part of how people actually work.

Where's your team stuck?

Our work

You’ve got the tech.
Now make it work.

We rebuild how people work with AI.

Talk to us about your rollout.

Contact us for behaviour change, behavioural design and behavioural science services
Contact us for behaviour change, behavioural design and behavioural science services