REPEAT USE DIAGNOSTIC

See where return drops.
Know why. Fix the right thing first.

£10,000 | 2 weeks

The fragile middle of adoption, that’s where the story is decided.
Week one looks fine. Sign-ups, first steps, even early log-ins… they all look healthy.
But then week four arrives. Usage thins. By week eight, the habit either sticks, or it slips.

This is where most teams feel it. The dashboards don’t explain it. The debates go in circles. Something’s off, but nobody can quite name it.

The Repeat-Use Diagnostic gives shape to that worry. In two weeks, we show where return breaks, why it happens, and which fixes will matter first.

One journey. One audience. One plan. Ready to run next sprint.

The fragile middle of adoption, that’s where the story is decided.
Week one looks fine. Sign-ups, first steps, even early log-ins… they all look healthy.
But then week four arrives. Usage thins. By week eight, the habit either sticks, or it slips.

This is where most teams feel it. The dashboards don’t explain it. The debates go in circles. Something’s off, but nobody can quite name it.

The Repeat-Use Diagnostic gives shape to that worry. In two weeks, we show where return breaks, why it happens, and which fixes will matter first.

One journey. One audience. One plan. Ready to run next sprint.

Choose this if:

Retention spikes early but slides after week one
People “use” the product but skip the meaningful actions
Renewal or upgrade is coming, and return is soft
Internal roll-out: early adopters stick, others drift back to old habits
You want clarity before investing in adoption work

Why Alterkind

We’re behavioural strategists. We work in the fragile middle of adoption, where week four and week eight decide the story.

We look past dashboards to the value moments, cues, and routines that make return worthwhile. And we keep it kind: no dark patterns, clear consent, easy reversibility.

What happens next?

Day 1 | Kick-off & journey map (60 mins)
Walk us through your current first-week journey across product, comms, and support.

Week 0 | Prep
Paperwork, data export or read-only access, a Loom of the journey, current prompts/comms.

Week 1 | Map & measure

30-min kickoff: pick one repeat behaviour + one audience, confirm metrics
Data read + journey review (value moments, errors/recovery, consent/trust)
Up to 3 stakeholder sessions: Product/Design, Ops/Change, Data (Legal if needed)

Week 2 | Prioritise & decide

Draft Map + Shortlist + Targets & Owners
60-min readout: agree the top 2–4 fixes, capture risks and dependencies
Final pack within 2 business days

Small team? We can compress interviews and readout into one 120-minute session.

Who it’s for

Product leaders raising retention and depth on a live product or feature
Change/Transformation leads making a new tool the normal way of working
Teams facing renewal or pricing change who need usage steady by week eight
Feature owners of high-value features (NRR / time-saved drivers) with low repeat

What we need from you

A Loom or link of the repeat-use journey (or staff roll-out steps)
30–90 days of cohort data (or best proxies: sign-ups, log-ins, completions, returns)
Examples of prompts, comms, or nudges already in use
Roughly 4 hours of your team’s time across two weeks: kickoff, calls, review

What success looks like

A shared view of where and why repeat breaks
The top 2–4 fixes to ship first, with expected ranges and owners
Clear cohort targets and a cadence the team can run without us
Ethics baked in: consent, reversibility, fairness

Logistics

Duration

2 weeks.

Scheduling

Usually within 1 to 2 weeks, depending on team availability.

Format

Delivered remotely by default. In-person or hybrid sessions can be arranged. We are a UK based team.

Requirements

Journey Loom or link, last 30–90 days of cohort data, examples of prompts/comms.

Roughy 4 hours commitment from your team across two weeks.

Fee

£10,000

Payment terms

Prepaid and non-refundable. Via bank transfer, card, or approved vendor system.

Optional implementation support

Need hands-on help? Add a 1-week embed (£6,000). We pair with your PM or designer to ship the first version, QA it, and hand it over cleanly.

Schedule a call

FAQs

Do numbers move in two weeks, or just our understanding?
You leave with a ranked plan and owners. Numbers typically move in the next sprint once fixes are shipped.

How is this different from what our analytics team does?
Analytics tells you what happened. We explain why and what to do first. Think value moments, cues, recovery paths, manager routines all ranked by impact.

Why weeks 4/8/12?
They’re common habit windows that predict renewal, depth, and word-of-mouth. If you’re stable there, you’re stable later.

What if our events are messy or traffic is low?
We can use proxies and still see the shape of the pattern.

Will you run experiments?
This package delivers the map and plan. To run tests, add Experiment Ops (£8k/2 tests) or move into Adoption Sprint.

Does this work for internal roll-outs?
Yes. We include manager routines, simple scripts, and coverage targets alongside product prompts.

Is it compliant and brand-safe?
Yes. We avoid coercive patterns, require clear consent and reversibility, and can add an Ethical Review (1 week, £2k) if needed.