FIX THE FIRST STEP

Remove blockers.
Make the first step effortless.

£6,000 | 7 days

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Most users don’t drop on day seven. They drop at the most critical stage: step one.

The copy conjured the wrong mental image. The choices overwhelming. The order feels wrong. A form field doesn’t make sense. And before the first action even has a chance, they’re gone.

Fix the First Step tackles those frictions directly. We pull apart your sign-up, first-use flow, or roll-out process, then rebuild it so nothing gets in the way. Clear words. Logical order. No hidden traps.

By day seven, you’ll know what’s broken, what to change, and you’ll have simple fixes, tested copy and flow options, that smooth the way forward.

Most users don’t drop on day seven. They drop at the most critical stage: step one.

The copy conjured the wrong mental image. The choices overwhelming. The order feels wrong. A form field doesn’t make sense. And before the first action even has a chance, they’re gone.

Fix the First Step tackles those frictions directly. We pull apart your sign-up, first-use flow, or roll-out process, then rebuild it so nothing gets in the way. Clear words. Logical order. No hidden traps.

By day seven, you’ll know what’s broken, what to change, and you’ll have simple fixes, tested copy and flow options, that smooth the way forward.

Choose this if:

  • Drop-off is highest at the very first step.

  • Teams disagree on whether it’s the flow or the copy holding people back.

  • You’ve tried tooltips, nudges, or extra emails... and nothing’s shifted.

If people slip before they’ve even started, this is where to begin.

Why Alterkind

We don’t just “optimise funnels.”
We design for human behaviour.

We’ve seen where first steps collapse: the wrong word, the badly timed choice, too many fields, or the overload that makes people quit.

Our lens is behavioural. We cut clutter, make meaning clear, and design a first step people actually want to take.

What happens next?

Day 1 | Kick-off (45 mins)
Walk us through your first-step journey. We capture the flow, the words, and the numbers you already track.

Day 2–3 | Review
We map drop-off points against common behavioural pitfalls. Expect plain notes: where people stall, why, and how it feels to them.

Day 4 | Fixes
We rewrite key screens, re-order steps, and strip noise. You’ll see two or three options with clear rationale.

Day 5 | Feedback
We refine changes with your product or change lead.

Day 6 | Final package
The revised flow, copy, and behavioural notes in one clear document.

Day 7 | Handover
We walk through the changes, the reasoning behind them, and how to track impact.

Who it’s for

  • Product managers responsible for first use

  • Designers or UX leads needing evidence, not opinions

  • Change managers rolling out systems where first-use compliance matters

What we need from you

  • A Loom or Figma link of the current flow (or roll-out steps)

  • 30 days of drop-off data (or the nearest proxy)

  • Around 4–5 hours of your team’s time across the week

What success looks like

  • People complete the first step without hesitation

  • Step-one drop-off shrinks measurably

  • Teams stop debating copy vs flow.

Logistics

Duration

7 working days

Scheduling

A Fix the First Step can usually start within 2 to 3 weeks.

Format

Delivered remotely by default. In-person or hybrid sessions can be arranged. We are a UK based team.

Requirements

A Loom or Figma link of the current flow, plus basic numbers on sign-ups, completions, and drop-offs.

Around 4–5 hours with your team across the week: a kick-off, one review, one handover, plus short async feedback.

Fee

£6,000

Payment terms

Prepaid and non-refundable. Via bank transfer, card, or approved vendor system.

Schedule a call

Genuinely blew us away. Full of ‘why didn’t we think of that?’ moments.

Katie Milioni, CEO of MyHabeats

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