ADOPTION AT SCALE

Take what works in one group, and make it work everywhere.

£40,000 | 6 weeks

You’ve proved the behaviour in a pilot. The next step isn’t guessing how to roll it wider. It’s scaling without breaking what made it work.

Adoption at Scale helps you do exactly that. We take the working pattern from your first audience and roll it to a second segment, tier, or region. Small waves. Feature flags. Guardrails you can trust. The goal: grow coverage steadily, keep depth, and avoid surprises.

You’ve proved the behaviour in a pilot. The next step isn’t guessing how to roll it wider. It’s scaling without breaking what made it work.

Adoption at Scale helps you do exactly that. We take the working pattern from your first audience and roll it to a second segment, tier, or region. Small waves. Feature flags. Guardrails you can trust. The goal: grow coverage steadily, keep depth, and avoid surprises.

Choose this if:

Your pilot shows solid week-4/8/12 return and depth, and you need to extend it
You’re scaling to a new group and want results to hold steady.
Results vary between cohorts and you need consistency
Sales, Success, or managers are asking, “When can we turn this on for everyone?”

Why Alterkind

Scaling isn’t just “do more of the same.” It’s where pilots often break. One cohort behaves beautifully; the next looks nothing like it. What holds is not luck, but a system: clear gates, guardrails that trigger when things drift, and simple routines teams can actually run.

That’s what we bring. We don’t drown you in decks or run a big change programme. We help you scale like a product team would: controlled waves, small low-lift changes, numbers you can trust, and a cadence that sticks.

What happens next?

Week 0 | Prep
We gather what’s already working: pilot artefacts, data, flags/config, and comms.

Week 1 | Adapt the pattern
Kick-off (45 mins) to confirm the target group and success criteria. We compare pilot vs target, spot risks, and draft the Second-Cohort Playbook.

Week 2 | Plan the rollout
We shape the waves, set guardrails, and define rollback steps so you know when to pause, fix, and move on.

Week 3 | Enablement
We build the support materials. Think simple one-pagers, before/after examples, and short scripts. We train the teams who’ll need them in a single 60-minute session.

Weeks 4–5 | Go live (controlled)
We release the first wave under flags, monitor variance against the pilot, and run weekly 15-minute adoption reviews: three numbers, one decision.

Week 6 | Scale & handover
We adjust, extend to the next waves, and hand over the full playbook, alerts, and 90-day plan.

What you get in the Adoption Sprint

Second-Cohort Playbook
What to keep, adapt, or drop as you scale
Rollout Plan
Simple sequencing, with gates to pause or continue safely
Enablement Pack
One-pagers, in-app copy, and examples of “what good looks like”
Guardrails & Alerts
Clear thresholds, rollback rules, and alert setup
Handover & Governance
Owners, cadence, and a 90-day plan you can run without us

Who it’s for

Product leaders scaling a proven behaviour to new segments, tiers, or regions
Feature owners standardising what drives retention, engagement, or revenue
Change leaders taking a pilot that worked and rolling it wider, without slipping back

Is this change management?

Not in the traditional sense. This is product-led scaling. We run a controlled rollout behind flags, ship 2–4 low-lift changes, and track variance versus the pilot with clear guardrails.

For internal tools, we add only the minimum manager routines needed. No big programmes. No theatre.

Guarentee

If we miss the week-4 handover, your fee drops from £25k → £20k.
If you move into Adoption at Scale within 30 days, we credit £3k.

Logistics

Duration

6 weeks.

Scheduling

Usually within 2 to 3 weeks, depending on team availability.

Format

Delivered remotely by default. In-person or hybrid sessions can be arranged. We are a UK based team.

Requirements

Pilot artefacts, cohort data, rollout tooling (flags/config), current comms.

Engineering: 1–3 days for copy tweaks, prompt timing, eligibility rules, or flag wiring. We supply paste-ready specs and acceptance criteria.

Other teams: Around 6–8 hours total across PM, Eng, Data, and CS/Comms during the six weeks.

Fee

£40,000

Payment terms

Prepaid and non-refundable. Via bank transfer, card, or approved vendor system.

Schedule a call

FAQs

Is our pilot ready to scale?
Yes, if week-4 return is steady for 2–3 cohorts in a row, depth is holding or rising, complaint/error rates are under control, and you can expose features by flag or eligibility.

How much engineering time does it take?
Usually 1–3 engineer-days. That covers 2–4 small changes (copy, prompts, eligibility rules), flag wiring, and telemetry. We supply paste-ready specs and acceptance criteria.

What if the pilot isn’t stable yet?
We’ll call it out. If stability isn’t there, the right step is Repeat-Use Diagnostic or Adoption Sprint before scaling.