It doesn’t matter how good the build is if people don’t come back. We design the behaviours that turn first use into repeat use, so your product becomes part of the weekly routine instead of slipping away.

Your product, used every week.

or

Fix what's live

Marketing, change and product teams aren’t short of talent. Or good tech. You’ve built something solid.
But usage is slipping.

The challenge is simpler and harder at the same time: the behaviour doesn’t repeat often enough to stick. People sign up, then pause. They try once, then set it aside. They mean to return each week, but drift back to old habits.

That’s normal.
And it’s fixable.

We close the gap by focusing on three moments that matter most:

First use

Why don’t people complete the first key action? Where’s the friction, the confusion, or the timing miss?

Week one

Why don’t they come back in the first seven days? What value moment is missing?

Repeat use

Why doesn’t the behaviour stick by weeks 4, 8, or 12?

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